Case Study(Page 73):
1.)What type of hotel is Ballantines Original?
The type of hotel that Ballantines Original is a 1900's themed hotel with rooms that have a celebrity feel to them, such as Marilyn Monroe, James Dean, and Audrey Hepburn. It is owned by a couple that changed the hotel to make an emphasis on the styles that were popular during the 1900's.
2.)In a few sentences describe the customer group that Ballantines Original Hotel targets
The customer group that Ballantines Original Hotel targets are people that are from the 1900's who enjoy and remember those times. These people are targeted because they would be the ones who would stay at the hotel the most for long periods of time.
Ethics and Issues(Page 77):
1.)Is it ethical for hotels to use water for fountains, pools and sprinkler systems for golf courses in conservation areas? It is not ethical for hotels to use water features in a conservation area because then there will be no water for the people that live near there because the hotel will be using it all for their attractions in order to get customers to stay there for long periods of time. If the hotels keep using all of the water then there will be another drought that could effect a lot of people all over the world.
Hot Property(Page 78): 1.)If you designed a hotel, what would it look like? If I designed a hotel it would have tons of glass features with sculptures and paintings everywhere in the hotel. The hotel would have a dim atmosphere since no one would want to walk into a hotel that is extremely bright, some of the colors that would be on the walls would be navy, light green, and gray. The outside of the hotel would be landscaped with bushes and flowers everywhere to give the hotel a cozy look on the outside, but on the inside it would have a formal look.
Quick Check(Page 80): 1.)What are three different types of hotel properties? Three different types of hotel properties are bed-and-breakfasts, spas, and boutique hotels 2.)What are the two categories of hotel guests? The two categories of hotel guests are business guests and leisure guests 3.)What are three factors that can determine the price of a room? Three factors that determine the price of a room are location of property, amenities, and the season that the guests would be staying at that particular hotel
Electronic Channel(Page 82):
The location is Nassau, Bahamas and the travel dates are December 1-2, 2012
The number of hotels located here are 19
The pricing of some of the hotels can range from $268 per day/night- $85 per day/night
Some of the amenities that are offered at some of the hotels are gyms/fitness facilities, internet access, meeting facilities for anyone on business trips, and usually one or two pools
The star ratings of some of the hotels can range from a 5 star all the way to a 1 star hotel, but all of them still have good comments about the services provided and the attitude of the staff members
Some other things that are included in these hotels are the properties that a guest could stay at, such as:
all inclusive
bed-and-breakfast
hotel
resort
vacation home/condo
Case Study(Page 87): In a paragraph, describe uniforms you would design for service staff of a hotel such as Ballantines Original. The uniforms that I would design for the service staff to wear would be clothing that famous people that had stayed in the hotel would have worn, such as trousers with the straps with a white and black polka-doted shirt for the men; and the women would wear big puffy dresses with white and black polka-dots all over them, and white and black high-heels.
Quick Check(Page 88): 1.)What are three functions of the front office?
Three functions of the front office can include selling rooms, maintaining accounts, and providing guest services 2.)What are examples of three uniformed-services positions?
​Three uniformed-service positions can include the bell staff who handle the transportation of luggage to the rooms, the valet staff who handle parking the cars of the guests in the parking lots, and the security staff who make sure that all of the guests and their valuables are safe and secure during their stay at the hotel 3.)What is the difference between line and staff employees?
Line employees: have daily contact with the guests, and they are considered front-of-the-house employees
Staff employees: support the front of the house, do not have as much interaction with the guests; some staff departments can include human resources, accounting, and marketing
Chapter 4 The Hotel Business
Case Study(Page 73):
1.)What type of hotel is Ballantines Original?
The type of hotel that Ballantines Original is a 1900's themed hotel with rooms that have a celebrity feel to them, such as Marilyn Monroe, James Dean, and Audrey Hepburn. It is owned by a couple that changed the hotel to make an emphasis on the styles that were popular during the 1900's.
2.)In a few sentences describe the customer group that Ballantines Original Hotel targets
The customer group that Ballantines Original Hotel targets are people that are from the 1900's who enjoy and remember those times. These people are targeted because they would be the ones who would stay at the hotel the most for long periods of time.
Ethics and Issues(Page 77):
1.)Is it ethical for hotels to use water for fountains, pools and sprinkler systems for golf courses in conservation areas?
It is not ethical for hotels to use water features in a conservation area because then there will be no water for the people that live near there because the hotel will be using it all for their attractions in order to get customers to stay there for long periods of time. If the hotels keep using all of the water then there will be another drought that could effect a lot of people all over the world.
Hot Property(Page 78):
1.)If you designed a hotel, what would it look like?
If I designed a hotel it would have tons of glass features with sculptures and paintings everywhere in the hotel. The hotel would have a dim atmosphere since no one would want to walk into a hotel that is extremely bright, some of the colors that would be on the walls would be navy, light green, and gray. The outside of the hotel would be landscaped with bushes and flowers everywhere to give the hotel a cozy look on the outside, but on the inside it would have a formal look.
Quick Check(Page 80):
1.)What are three different types of hotel properties?
Three different types of hotel properties are bed-and-breakfasts, spas, and boutique hotels
2.)What are the two categories of hotel guests?
The two categories of hotel guests are business guests and leisure guests
3.)What are three factors that can determine the price of a room?
Three factors that determine the price of a room are location of property, amenities, and the season that the guests would be staying at that particular hotel
Electronic Channel(Page 82):
Case Study(Page 87):
In a paragraph, describe uniforms you would design for service staff of a hotel such as Ballantines Original.
The uniforms that I would design for the service staff to wear would be clothing that famous people that had stayed in the hotel would have worn, such as trousers with the straps with a white and black polka-doted shirt for the men; and the women would wear big puffy dresses with white and black polka-dots all over them, and white and black high-heels.
Quick Check(Page 88):
1.)What are three functions of the front office?
Three functions of the front office can include selling rooms, maintaining accounts, and providing guest services
2.)What are examples of three uniformed-services positions?
​Three uniformed-service positions can include the bell staff who handle the transportation of luggage to the rooms, the valet staff who handle parking the cars of the guests in the parking lots, and the security staff who make sure that all of the guests and their valuables are safe and secure during their stay at the hotel
3.)What is the difference between line and staff employees?